NCUA Membership Growth
June 15, 2005, Jackson Hole, Wyo. – “Increasing the growth in membership has to be credit unions’ number one priority,” emphasized NCUA Board Member Debbie Matz in the keynote address at the 21st Annual Mountain Regional Credit Union Roundtable.
“Credit unions cannot sustain safety and soundness without growing membership,” Matz maintained. “Slow membership growth means that the vast majority of asset growth is coming from existing members. Between businesses downsizing and members aging, existing members will not be around forever.”
To address this concern, Matz encouraged credit union officials to “reach out to ‘un-banked’ consumers – especially young people, recent immigrants, and people with low incomes who often find it difficult to establish relationships with insured financial institutions. Credit unions can attract more members by providing alternatives to predatory lending: small loans, risk-based loans, financial education, and affordable mortgages.”
Matz urged credit union officials to share best practices not only to increase membership growth, but also to address other important concerns – such as the disappearance of small credit unions, reputation risks, and the threat of taxation. “When you adopt best practices and share them with others, you can overcome all of the concerns for the future of credit unions,” Matz concluded. “You can reach new members of all ages and all ethnic groups, help small credit unions grow and thrive, uphold credit unions’ pro-consumer reputation, and continue to earn your tax exemption by serving people of modest means.”
Matz is a member of three credit unions and resides in McLean, Va. with her husband and two children. Before her appointment to the NCUA Board, Matz was appointed by President Clinton as Deputy Assistant Secretary for Administration in the Department of Agriculture.
Source: NCUA


